Whole Foods Market Brand
Whatever Makes You Whole
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Whole Foods Market’s mission is to bring the highest-quality natural and organic food to everyone who loves food. That shared passion for food is what unites the brand with consumers, and ultimately inspired the brand’s recent rebrand effort: Whatever makes you whole.
The campaign visuals use a simple formula–beautifully shot food, branding and copy that captures a consumer insight. Each dish represents the best the store has to offer, from seasonal vegetables to fresh seafood and occasional indulgences.
So far the campaign has encouraged over 200,000 hashtag mentions on Instagram, uniting new and old audiences in a shared digital conversation around food passion.
In addition to in-store posters, the team built brand guidelines and design systems for print, digital, social, point of sale, and OOH.
Created at MullenLowe Los Angeles.
GCDs: Jeff Beberman, Barton Corley, Creatives: Mike Czako, Laura Beck, Hilary Smith, Faith Ivory, Chanler Bledsoe, Design Director: Florencio Zavala, Designers: Erica Gibson, Mary Smudde, Denzel Hill, Jamie Nichols, Emilie Hahn, Josh Neilsen. Photography: Maren Caruso. Styling: Marian Cooper Cairns, Sue Li
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