Lambs Brand
Lambs: Radiation-Blocking Underwear
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Shield your family jewels from constant cellphone and wi-fi EMFs with Lambs! Lambs apparel and underwear block 99% of wireless radiation to keep the bad off your goods. Radiation-proof, anti-bacterial and comfortable.
Lambs wanted to simplify the science behind their products as well as visually separate themselves from other undergarment brands like Hanes.
Lambs challenge was to visually represent radiation in a unique way that doesn’t scare consumers as well as show the product protection against it.
We created everything from out of home, social, animation, broadcast, digital banners, and of course retail.
We also created a simple brand guideline that included a point of view on photography treatment, color, typography, and design elements.
Contributions
Agency: Party Land
Copywriter: Matt Heath, Cailey Jacoby
Design Director: Florencio Zavala
Designers: Denzel Hill