In the days leading up to the RDX Prototype reveal at the 2018 NAIAS, created excitement around the newly redesigned prototype through Acura’s social channels. We utilize non-traditional mediums like Facebook Canvas to maintain the excitement and give the audience small glimpses of the car before it’s production in the summer.
       
     
       
     
RDX_Prototype_Teaser.jpg
       
     
 In the days leading up to the RDX Prototype reveal at the 2018 NAIAS, created excitement around the newly redesigned prototype through Acura’s social channels. We utilize non-traditional mediums like Facebook Canvas to maintain the excitement and give the audience small glimpses of the car before it’s production in the summer.
       
     

In the days leading up to the RDX Prototype reveal at the 2018 NAIAS, created excitement around the newly redesigned prototype through Acura’s social channels. We utilize non-traditional mediums like Facebook Canvas to maintain the excitement and give the audience small glimpses of the car before it’s production in the summer.

       
     

Facebook canvas allowed users that couldn’t attend the reveal to get a closer look at the Acura NSX and Concept inspired vehicle. Using motion design along with FB Canvas’ functionality like tilt-to-pan to create a truly unique social piece.

RDX_Prototype_Teaser.jpg