Acura: Point Of View
Our assignment was to provide Acura with a refreshed visual identity to match its new performance direction—one that spoke to its performance past and offered a modern and progressive appeal.
Our resulting visual identity provided Acura with a vibrant and active new personality to match its revitalized performance focus. The design has given an emotive and impactful presence to Acura communications and is currently being implemented across broadcast, print, in digital display, at point of sale, and during auto show activations.
Acura’s new design direction leverages many elements of the brand’s past, present, and future, paying homage to its performance roots while signaling what’s ahead.
Graphis Silver Award
Designer: Michael Molinaro, Denzel Hill
Creative Director: Gavin McGrath
Copywriter: Aroon Mukhey
Associate Creative Director: Florencio Zavala
Project Manager: Kim Callahan
Senior Art Director: Eric Schroeder