Chromosthesia
       
     
  Brief  The Jazz Festival is one of the most coveted experiential events for Acura. It provides a unique opportunity to engage Acura's most premium luxury audience. With the relaunch of PCP, there is a need to showcase our new brand direction throughout all our communications, events and initiatives. Genuine innovation doesn't result from iteration. It is a constant challenging of convention and reimagining of traditional approaches. It is a process core to the Acura approach.   Approach  Combine the new PCP look and feel with that of Jazz Fest. The look and feel will visually represent the pinnacle of Acura technology, embodies Acura's performance philosophy and display the culmination of 30 years of Acura innovation. The visuals will reinforce Acura's support for the musicians and independent spirits alike.
       
     
JazzFest2k17_Overview_5_Elements.jpg
       
     
Angle 45 - Inside 1.jpg
       
     
Day 3 - MDX.jpg
       
     
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StayOnBeat_Poster_v2_FinalArtboard 2 copy.jpg
       
     
Chromosthesia
       
     
Chromosthesia

The Jazz Festival is one of the most coveted experiential events for Acura. It provides a unique opportunity to engage Acura’s most premium luxury audience. With the relaunch of PCP, there is a need to showcase our new brand direction throughout all our communications, events and initiatives. Genuine innovation doesn’t result from iteration. It is a constant challenging of convention and reimagining of traditional approaches. It is a process core to the Acura approach, and is a spirit championed at Jazz Fest.

Role: Designer / Art Director

  Brief  The Jazz Festival is one of the most coveted experiential events for Acura. It provides a unique opportunity to engage Acura's most premium luxury audience. With the relaunch of PCP, there is a need to showcase our new brand direction throughout all our communications, events and initiatives. Genuine innovation doesn't result from iteration. It is a constant challenging of convention and reimagining of traditional approaches. It is a process core to the Acura approach.   Approach  Combine the new PCP look and feel with that of Jazz Fest. The look and feel will visually represent the pinnacle of Acura technology, embodies Acura's performance philosophy and display the culmination of 30 years of Acura innovation. The visuals will reinforce Acura's support for the musicians and independent spirits alike.
       
     

Brief
The Jazz Festival is one of the most coveted experiential events for Acura. It provides a unique opportunity to engage Acura's most premium luxury audience. With the relaunch of PCP, there is a need to showcase our new brand direction throughout all our communications, events and initiatives. Genuine innovation doesn't result from iteration. It is a constant challenging of convention and reimagining of traditional approaches. It is a process core to the Acura approach.

Approach
Combine the new PCP look and feel with that of Jazz Fest. The look and feel will visually represent the pinnacle of Acura technology, embodies Acura's performance philosophy and display the culmination of 30 years of Acura innovation. The visuals will reinforce Acura's support for the musicians and independent spirits alike.

JazzFest2k17_Overview_5_Elements.jpg
       
     
Angle 45 - Inside 1.jpg
       
     
Day 3 - MDX.jpg
       
     
_DSC9852.jpg
       
     
_DSC9863.jpg
       
     
_DSC9872.jpg
       
     
_DSC9972.jpg
       
     
_DSC9980.jpg
       
     
_DSC9990.jpg
       
     
_DSC9883.jpg
       
     
StayOnBeat_Poster_v2_FinalArtboard 2 copy.jpg