NOLA Jazz & Heritage Festival 2017
The Jazz Festival is one of the most coveted experiential events for Acura. It provides a unique opportunity to engage Acura’s most premium luxury audience. With the relaunch of PCP, there is a need to showcase our new brand direction throughout all our communications, events and initiatives. Genuine innovation doesn’t result from iteration. It is a constant challenging of convention and reimagining of traditional approaches. It is a process core to the Acura approach, and is a spirit championed at Jazz Fest.
Role: Designer / Art Director