When we say the SONIC culture is unique, we mean it. Sonic Drive-In is a fast-food restaurant chain renowned for its drive-in format and carhop service, where customers order via intercom or app and are served by roller-skating or foot carhops. We encourage creative, free-wheeling, fun-loving passion on our roller-skating front lines. This brand book goes into the details of Sonic’s design, film, culture and everything else in between.