Role: Designer / Art Director  Design Director: Florencio Zavala Senior Designer: Michael Mollinaro   2 Graphis Silver Award
       
     
acura_brandpov_entries_v2-05.jpg
       
     
acura_brandpov_entries_v2-04.jpg
       
     
acura_brandpov_entries_brand.jpg
       
     
       
     
a927540a7472ac94d47c564e3f000d08.jpg
       
     
acura_autoshow_03.jpg
       
     
acura_autoshow_06.jpg
       
     
acura_autoshow_07.jpg
       
     
acura_autoshow_09.jpg
       
     
       
     
Acura Rebrand Case Study

Brief
Our assignment was to provide Acura with a refreshed visual identity to match its new performance direction—one that spoke to its performance past and offered a modern and progressive appeal.

Approach
Our resulting visual identity provided Acura with a vibrant and active new personality to match its revitalized performance focus. The design has given an emotive and impactful presence to Acura communications and is currently being implemented across broadcast, print, in digital display, at point of sale, and during auto show activations.

Acura’s new design direction leverages many elements of the brand’s past, present, and future, paying homage to its performance roots while signaling what’s ahead.

  Role: Designer / Art Director  Design Director: Florencio Zavala Senior Designer: Michael Mollinaro   2 Graphis Silver Award
       
     

Role: Designer / Art Director
Design Director: Florencio Zavala
Senior Designer: Michael Mollinaro

2 Graphis Silver Award

acura_brandpov_entries_v2-05.jpg
       
     
acura_brandpov_entries_v2-04.jpg
       
     
acura_brandpov_entries_brand.jpg
       
     
       
     
Point of View AutoShow Book
a927540a7472ac94d47c564e3f000d08.jpg
       
     
acura_autoshow_03.jpg
       
     
acura_autoshow_06.jpg
       
     
acura_autoshow_07.jpg
       
     
acura_autoshow_09.jpg