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What A Race: A-SPEC & NSX (Wild + Things)

How can we reach a millennial audience and convince them that the 2018 Acura TLX offers a thrilling driving experience they can’t get anywhere else?

Role: Digital Designer / Art Director

       
     
Mobile First Approach

We created the first-ever mobile-first campaign for an automotive brand, speaking to the unique and contradictory nature of Acura. The campaign was delivered as vertical video on phones and in an eye-popping triptych format on television. This content was also brought through digital activations (i.e. banners, Facebook Canvas, twitter, and more.)

       
     
TLX_Port_PreRollEngagement

We successfully reached the target audience across all platforms with, a 60% increase in ad effectiveness compared with FY17, and saw a significant lift in awareness, favorability, and intent, surpassing the automotive luxury norms.

       
     
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TLX_Port_RichMediaActivations
       
     
TLX_Port_CreativeReview
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